The Real Tastemakers Behind Artificial Flavors

And why strawberry flavoring doesn’t really taste like strawberries

Photo: designbase/E+/Getty Images

When I get a chance to take my time grocery shopping, I sometimes like to peruse the aisles and read through the ingredient lists of my favorite food brands. At the beginning of the list are the usual suspects—water, sugar, flour, oils, etc. However, every so often, I’ll…